13 Best SEMrush Alternatives and Competitors Worth to Try

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Which SEO tool is best? One of the best SEO tools is SEMrush. It’s an all-in-one SEO approach with excellent PPC testing integration, and it’s as time-tested as any SEO toolkit available in 2020. Before we look at the best SEMrush alternatives of the year, there’s one reality you should know.

If you’re not on the first list of search engine result pages (SERPs), even if the content and exclusive deals are great, you won’t get the exposure they merit.

Are you looking for the best SEMrush alternatives that are less expensive?

You’ve arrived at the correct section of this article: the top ten most cost-effective SEMrush alternatives, both free and paid.

SEMrush is one of the best SEO tools available. 4 million users use this keyword analysis.

You can use SEMrush for keyword analysis, competitor research, domain analytics, and several other resources.

Most bloggers use SEMrush software for keyword study. What is the reason for this? This is due to SEMrush’s extensive database.

SEMrush tools are excellent, without any doubt, but you still have other alternatives.

The tools presented here are legitimate alternatives to SEMrush, delivering comparable functionality at a reduced price or in a price range.

15 Best SEMrush Alternatives & Competitors [Free & Paid Tools]

13 Best SEMrush Alternatives

1. Majestic

Majestic is a great best SEMrush alternative SEO platform that crawls millions of URLs worldwide. It has the largest backlink database to help you improve your SEO.

You can quickly discover and analyze all the aspects of your domain or your competitors’ domains with this look similar to SEMrush.

It provides information on link consistency, trust flow, backlinks, anchor content, and page information, among other things.

Majestic shows all of the information for every domain you join, including the topical confidence flow, connection consistency, and citation flow, among other items.

It has the most extensive backlink database index globally and crawling millions of URLs per month.

In addition, you can use their bulk backlink checker to analyze hundreds of backlinks at once.


In terms of pricing, Majestic’s standard package costs $49 a month. It is perfect for domainers and beginners who want to learn everything there is to know about domain backlinks, domain confidence flow, and other metrics.

Majestic offered 7 days money-back guarantee and free chrome and firefox extensions for all users to analyze a site’s backlinks (with limits). Meanwhile, for experienced bloggers, small companies, and SEO enthusiasts, a Pro plan costs $99 a month.

semrush alternatives

2. Wordtracker

Wordtracker is another SEMrush alternative that most commonly uses SEO tools for keyword research, rank monitoring, and competitor analysis, with thousands of SEO experts using it worldwide.

In any field, Wordtracker is known for producing thousands of extremely lucrative keywords.

You will use it to do keyword analysis on your blogs, YouTube videos, and Amazon partner product websites. Among other things, to increase search engine traffic and increase website revenue.

It’s straightforward to use Wordtracker for keyword analysis. Type any keyword or subject concept into their dashboard, and it will provide you with all of the essential information.

The biggest advantage of using this fantastic SEMrush competitor is that it includes keyword data from Google and other websites such as YouTube and Amazon.


Bronze (a monthly fee of $27)

Silver (a monthly cost of $69 is required)

Gold (a monthly fee of $99 is required)

semrush alternatives

3. Raven Tools

Raven Tool is a fantastic tool that you can use to handle SEO, social media, and PPC activities with ease. Raven tools link allows you to conveniently check all of your backlinks in one location and quickly remove any negative links harming your site’s search rankings.

It will also notify you if you get a new incoming connection to your site or anytime someone removes a link to your site. This feature will help you handle all of your backlink profiles with ease.

Raven tools are great because they use solid data from excellent SEO tools like Majestic, Moz, Google AdWords, and OpenCalais. They aim to provide you with great knowledge about keywords, backlinks, and competitor research.

The best is that you don’t have to pay such a premium price if you use Raven tools.


Let’s take a brief look at the Raven tools pricing options so you can find the right bundle for your budget and website requirements. Raven’s tools are a bit similar to SEMrush.

You will connect up to 20 users, and it supports monthly crawls of up to 5 million for $249 a month (billed annually).

semrush alternatives

4. WebCEO

WebCEO is a cloud-based SEO app that does it all. One of the most common tools on the market have been available since 2001.

One of its distinctive features is that it is available in over 20 languages, including Greek, Hebrew, Ukrainian, and Korean, compared to other SEO instruments, which are usually available in 10 to 14 languages.

Since web-based software requires a significant investment in infrastructure and servers to store and process data, it is more costly for the developer and, as a result, for the end-user.

To keep the price as low as possible, the software vendor has disabled some functions and restrict the amount of data you can search, process, and store.


Monthly options range from $39 for a Solo Package to $299 for a Corporate Plan. If you spend monthly, you’ll save 3 months on all of their schemes.

semrush alternatives

5. Moz Pro

You may have already come across Moz through their leading digital marketing blog, another SEMrush alternative.

Moz Pro is an excellent all-around SEO tool that incorporates keyword testing, competition analysis, and content marketing. Moz’s simple interface and easy navigation make it a practical and user-friendly choice.

It also has a lot of great features for keeping track of the competitors. For competitor research, SEMRush used to be the go-to option.

Suppose you want to reverse engineer any keywords, look for connection-building possibilities, or take a brief look at your niche. In that case, this is the place to go.

If you don’t think SEMRush is worth the money anymore, you should try Moz Pro as SEMrush alternatives.

It is perfect for small companies that want to develop their SEO strategy with powerful free tools like SEMrush but don’t need the in-depth data that other platforms have. Moz Pro is a decent choice for someone new to SEO and needs access to many services.


The basic package costs $99 a month, with other options varying in price from $99 to $599 a month.

Discounts are included in annual contracts. Many of Moz Pro’s features are available for download but with restrictions.

semrush alternatives

6. SEO PowerSuite

First and foremost, it is also an all-in-one SEO approach, but it is not cloud-based, which has its own set of challenges. Keyword analysis and rank monitoring, backlink research, website audit and on-page SEO, and link building are the four applications that make up the tool.

So, unlike SEMrush, you pay for the features you use. The paid plans give you an unlimited interface with only a limit on the number of competitors you can research.

This cost is a much less expensive option for marketers looking for an all-in-one approach.

Second, there is a completely working free version of the app. While it has some drawbacks in a keyword and competitor testing, it is still a realistic choice for SEOs running low-volume campaigns. Therefore, it is one of the few free alternatives to SEO tools like SEMrush.


There is a free version, a Professional package that costs $299 per year, and an Enterprise plan that costs $699 per year.

semrush alternatives

7. Screaming Frog (for website Crawling)

Screaming Frog is a free tool for site audits such as website crawling, broken link detection, and sitemap development, among other things. If you want to do detailed audits on your site, you’ll need to install this desktop application.

When installed, type in your site’s URL. The tool will crawl the subdomain you specify, treating all other subdomains as external links.

Once crawled, it will view a list of all of your site’s URLs, as well as response codes, H1 and H2 tags, meta keywords, photos, and Hreflang problems, among other items.

All of the missing or duplicate meta definitions and missing or duplicate H1 marks that are impacting the website’s SEO can be easily found.

The Screaming Frog SEO Spider is also helpful for generating XML sitemaps for your website. It helps you generate an XML sitemap or a custom image XML sitemap, which can be found in the top-level navigation under ‘Sitemaps.’

Screaming Frog is a free SEMrush competitor and alternative mainly used for site audits and connection reviews.

semrush alternatives

8. Keyword tool.io

Keywordtool.io offers completely free keyword analysis and SEMrush alternatives. You can find a simple way if you use this tool. A long-tail keyword that is used to rate a website.

This keyword analysis method will assist you in finding a keyword that Google will autocomplete for you.

Keyword insights can be found in any search engine. If you’re looking for keyword analysis for YouTube, Bing, Amazon, eBay, and other sites, you’ve reached the right place.

You may use social media to search keyword suggestions, such as Twitter and Instagram. Keywordtool.io is one of the best online keyword analysis resources for getting keyword suggestions from search engines and social media sites.

If you want keyword analysis for these resources, please go to this website. Simply type in any subject keyword ideas and hit the search button.

You also have the option of selecting a country. This tool produces keywords in a fraction of a second.

You can see how your subject relates to various keyword suggestions based on CPC, search volume, pattern, and completion.

If you have any questions about keyword suggestions, please email us. This keyword analysis method is beneficial, as you can see.

If you have a YouTube channel, this keyword analysis tool will assist you. Check out the traffic on YouTube for keyword suggestions.

Keywordtool.io, on the other hand, is one of the best keyword analysis resources online. Your one-of-a-kind keyword suggestions deliver. You have accurate information with this tool.

9. Google Keyword Planner

Keyword planner on Google The oldest planner methods are SEMrush alternatives. For keyword analysis, this method makes use of Google Advertising.

Although Google is a well-known company, it is a free tool to use. While using Google Keyword Planner, the data is not reliable.

However, a large number of people use keyword analysis for Google advertising. If you want your advertisements to appear on Google, you can use this method.

Simply insert any subject keyword ideas into the Google Keyword Planner. You will study 5 keywords and click on them. The Google Keyword Planner generates a large number of keyword suggestions. For example, or if you’re looking for a keyword-related CPC, search volume, medium-low competition, this form of data is visible.

10. SEOprofiler

SEOprofiler is an internet marketing software platform that assists companies in improving their search engine rankings on Google and Bing. Since 2000, the company has served almost 160,000 satisfied customers with internet marketing solutions.

SEOProfiler comes with a powerful built-in keyword rank monitoring module and site auditing, backlink audit, overall visibility ranking, and in-depth keyword research.

About 249 million keywords are available with SEOprofiler. The keywords you select for the keyword review will determine your progress.

The website audit tool scans all essential elements to ensure that search engines index the sites correctly. It checks for errors such as misspellings, duplicate content, and security settings, among other items. Internal connections are also configured for this method.

SEOprofiler also has several valuable features and resources to help you move your business to the next level. If you’re still unsure, take advantage of the free trials provided by each tool to help you make a decision. It is one of the best SEMrush alternatives.

11. Mangools

For beginners, the Mangools Suite is by far the perfect alternative to SEMRush. When compared to some other tools, it’s the best SEMrush alternatives for beginners.

You won’t have a cluttered screen, either. Mangools go to great lengths to please new users, and the interface is seamless and elegant.

You will get decent keyword tips and a short rundown of the search engine results page even though you don’t have much experience. To find the right keywords to rate with and quickly review search engine results pages, you currently have many features at your hand.

As a consequence, it isn’t one of the light SEO tools. When opposed to SEMRush, it also does many things differently, such as the SERP Checker.

12. SPyfu all in SEO tools

SPyfu is another SEMrush alternatives. It can assist you with keyword research, competitive analysis, and backlinks.

Spyfu does not have a vast archive. The features are keyword search volume, cost per click (CPC), keyword complexity, and a lot more.

You can see the organic traffic, organic keyword and backlink that sends more traffic to the website by evaluating every website URL. Any website’s domain score can be reviewed.

You should look at your competitor’s domain and find out who ranks with which keywords on Google. How many backlinks does the website have?

For any blogger or affiliate marketer, website ranking is important since it can get more visitors from Google if it is ranked on Google.

Serpstat will assist you in evaluating your competitors’ domains and which keywords rank on the first page of Google.

You can quickly examine backlinks to any website. Backlink Analyses can be used in the Serpstat Dashboard.

Type in every website’s URL and click. This tool is mainly used to create backlinks for websites.

You can easily see a website backlink and provide a high-quality backlink for your website.

Is Moz or SEMrush better? Moz vs SEMrush

Moz and SEMrush are both great tools to use when it comes to marketing on the internet. They differ in that Moz is more of a software suite, whereas SEMrush is more of a toolkit. The two products are very similar, but there are some differences that you should know about before deciding which one to use.

Moz is a powerful and innovative tool that provides many great features for keeping track of the competition.

Not only can it be used to gauge your rankings, but it also provides inside information on your competitors. It includes what links they’re using and the top pages they’re trying to rank.

Meanwhile, SEMrush will provide you with valuable data to help you score higher on search engine result pages.

The data is including keyword testing, comparative analysis and strategic SEO audit. In other words, the site’s SEO can boost by leaps and bounds.

Which is Better Ahrefs vs SEMrush?

You will use Ahrefs to do keyword analysis on a wide range of search engines. SEMrush supports only Google.

It provides an estimation of how many backlinks you’ll need to rate with a specific keyword. A related functionality is yet to be implemented by SEMrush.

If you choose a method that covers both SEO and PPC, SEMrush is a much better option than Ahrefs.

The SEMrush domain database is the bigger of the two, according to statistics released by both items. SEMrush outperforms Ahrefs when it comes to recognizing and displaying toxic links.

With Ahrefs, you’ll have to rely on more third-party resources. When it comes to the number of records you will pull every day, it’s even more generous.

SEMrush is a much better value than Ahrefs if you plan to do many backlinks or keyword analysis every day.

What is the SEMrush Tool?

SEMrush is an all-inclusive set of tools for increasing web exposure and exposing marketing knowledge.

Marketers who work in the following applications will benefit from the tools and reports of SEMrush: SEO, PPC, SMM, Keyword Research, Competitive Research, Public Relations, Content Marketing, Marketing Insights, and Campaign Management.

Is SEMrush Worth it?

How much is SEMrush per month? SEMrush is well worth the price. It’s not cheap, at $99 per month for the base package, but if you have a monetized blog and actively use the program, I’m confident you’ll be able to make way more than $1200 from it after a year.

The SEO tool SEMrush is quite professional.

How Good is SEMrush?

SEMrush is an excellent SEO platform that provides you with all of the vital data you’ll need to complete a good SEO project.

On the other hand, it is an effective approach that gives you the critical data you need to boost your search rankings.

Is There a Free Version of SEMrush?

Yes, it is good news for all users that SEMrush gives their users a free trial. But how long is SEMrush free trial?

Semrush offers 7 days free trial for the customers to understand the complete tool.

Can I Cancel SEMrush Free Trial?

Yes, you have the option to end your subscription at any time.

Cancellation will occur at the end of the pre-paid contract or within 7 days of acceptance of your order for an unpaid trial or free subscription.

Final Words

Even if you’re an accomplished SEO pro, it’s still a brilliant idea to look at the market to see if there are any new features you’re ignoring.

Consider which features are most important to you. How many pages you’ll be watching, the size of your staff, and your SEO budget before making the final decision.

Remember to try out all of the free services and trials before committing to a subscription.

If you’ve found a platform that fits your business, stick with it while keeping an eye out for possible alternatives.

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